Brand system
Strategic positioning and tone of voice developed into a visual system spanning logo, typography, colour, photography, art direction, the redesigned website, and applied collateral.
2025–2026 · creative director
Vana: brand and product
Leading brand end to end as creative director — strategic positioning, tone of voice, the full visual system (logo, typography, colour, photography, art direction), and into the redesigned website, applied collateral, social, product UI, and IRL activations.
- brand identity
- product design
- campaigns
- retail
Part of Ciaran Moore’s portfolio. See his current profile at Aran Labs and the company site.
Product and launch
The Vana App work brought together design, branding, campaign, animation, and a launch video. Product work also included the Vana Staking dashboard, Vibe App Builder, and Data Playground.
Campaign and activation
Campaign work extended into social and ads, then into an IRL activation, event design, merchandise, and signage for Korea Blockchain Week 2025.
project record